Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a matrix of transformation that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of circuits of belief that flow between practitioners, clients, regulators, consumers and academics. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.