Hiring the marketing-savvy Fiorina to run Hewlett-Packard made some waves within the venerable technology giant. BACKFIRE recounts those tumultuous days and provides background on the woman who was picked to take HP into the next century. Burrows, a journalist for Business Week, offers insights culled from interviews with several insiders to present a thorough accounting of the days leading up to Fiorina`s hiring and the company`s merger with Compaq.