Bradley is discovered by a public relations agent who recruits him as a model for a local department store. Thirteen-year-old Bradley`s concerns about taking up a wimpy profession like modeling are far outweighed by the amount of money he gets paid, money he earmarks for household expenses in order to help out his widowed mother. But when Bradley`s photograph appears on a huge billboard, fame finally goes to his head and he becomes intolerable to friends and family alike.