Defying Gravity: The Making of Newton is an intimate & dramatic account of Apple Computer`s race to create revolutionary new technology, once again drawing on its singular vision. Defying Gravity will explore the process by which an idea is born & translated into a product on which fortunes can be made or lost. Defying Gravity chronicles the technological quest & business adventure story behind Newton. It will show the human side of America`s most innovative corporations` risky effort to stay on top in a domain where winners & losers succeed each other with bewildering speed. A classic story of fire & corporate intrigue, where an unprecedented information & communications convergence provides the backdrop as Apple struggles to re-invent itself. They empower project teams within the company, form partnerships with potential overseas competitors, & design a new model for an American business seeking to compete in a new global economy. Whether Newton succeeds or fails in the marketplace, it will be a fascinating case study in late 20th-century risk-taking entrepreneurship. Photo-journalist Doug Menuez & Newsweek & NBC News correspondent Markos Kounalakis were given unprecedented access to document the Newton project. This book is a valuable primer for anyone grappling with the issues facing American business today.
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