Your site may look cool, but does anyone stick around once the elaborate splash-screen animation ends to actually buy something? If you make your living on the Web--or aspire to--pick up a copy of Designing Web Sites That Sell, a book whose title says it all. Written by a designer for designers, it`s a results-oriented guide to building a profitable e-commerce site without sacrificing design and style. Recent headlines aside, people haven`t stopped buying from online stores--just poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author Shayne Bowman stops to take you behind the scenes each step of the way, sharing a wealth of information you won`t find anywhere else: savvy tips on working with clients to establish a visual style that fits their brand; the five principles of good commerce design; site testing and revising guidelines; creating content that works for cell phones, PDAs, and other wireless devices; and more.