Once again, we nearly outsold them all. But what`s a measly 5 anyway? All the bookstore owners we talk to say , Dianetics is the best 00001 Selling like never before , Nothing can stop it , It pays the rent! Now celebrating more than 46 years of uninterrupted publication -- and with over 17 million copies already sold -- Dianetics continues to vitally influence, enhance and transform the lives of millions of people throughout the world. As just one measure of its escalating popularity and impact, Dianetics achieved the unprecedented, returning to the #1 position on the New York Times bestseller list four decades after its initial publication, and capturing the Publishers Weekly Century Award for appearing on the magazine`s bestseller list for 100 consecutive weeks. Still, we`ll never be satisfied with anything short of perfection, because Dianetics is more than a book -- it`s making a better world. And that`s worth working for. So we`re going after that last 5 . And to do it, we`re rolling out a massive 1996 campaign -- the greatest ever. Because when you`ve earned more than $39,000,000 in profits for retailers in the United States alone, no goal is too high.