Clay Evans can`t quite put his finger on exactly what made him decide to become a cowboy -- after all, growing up in Boulder, Colorado, he`d been keener on Batman than Roy Rogers -- but, at the age when other young men were off to college, he was clearly bitten by the cowboy bug. Attracted by the stern Marlboro Man resolve, the cowboy`s rigid independence, the oft-ignored connection to the earth, Evans eventually found work on ranches in Montana, Wyoming, California, and New Mexico.