Leadership, management, and motivational gurus prosper by finding new lessons in old places, and old lessons in new places. Like two sides of the same coin, both approaches define a long-established and highly popular publishing niche. The Leadership Secrets of Attila the Hun, a runaway business bestseller in 1991, was an early example of the former. And Laura Beth Jones`s Jesus, CEO is an example of the latter. The concept is hardly original. In 1925, a prominent advertising exectutive named Bruce Barton published a biography of Jesus entitled The Man Nobody Knows . In the book, Jesus was presented as the founder of modern business and the apostles as the greatest sales force in history, while the words of Jesus ( I must be about my Father`s business. ) served as the basis for the book`s central thesis. Still, Jones`s more recent entry brought the genre solidly into the modern era, calling forth a legion of imitators preaching leadership and management and using Jesus Christ as a model.