Kaynak is a Turkish economist who introduces readers to marketing in less developed countries. The book is aimed primarily at individuals interested in entering the Third World market, but who have little knowledge of the environment and problems associated with such a move. It covers both economic development and marketing, but is a general treatment rather than a how-to manual for specific countries. Marketing is treated as a major stimulus to economic development, so the topics like development and the channels of distrubution, consumerism, and marketing research all receive their own chapters. Many easily understood charts and tables help point up the various themes of the book. Business and professional collections. Choice Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.