An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The MacDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.