This book documents the unique working methods and products of one of the world`s best-known design companies. For the first time a wide range of the Pentagram partners` internationally acclaimed work -- from corporate identity to architecture and book design -- is surveyed and used to illustrate the many different forms of thinking that design may take, from narrative to parody and pun. All the Pentagram partners have contributed essays on their particular preoccupations, while special sections examine the implications of the client-designer relationship and the Pentagram company`s own structure, personnel and methodology.