Selling today is a professional occupation. More people earn more than $50,000 a year in sales than in any other field. To achieve such high career and salary goals, the new sales rep needs the right skills and knowledge to be confident and effective. This information-packed guide leads the reader step by step through the selling process, from cold calling to closing a sale. Special emphasis is placed on establishing a professional relationship with the customer. Includes: -- The four characteristics of a successful salesperson -- The six trust factors that help you close larger sales in a shorter time -- The seven key questions you need answered before you make your sales presentation -- The six steps to answering clients' objections -- Interactive features such as a daily evaluation program, worksheets, role-playing exercises, and goal-setting guides With a unique blend of proven communication skills and an understanding of today's marketplace, Pure Selling will help any salesperson get on the track to sales success. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.