Future success? or future shock? Only companies that plan ahead will survive the changes in business today -- and tomorrow. Companies that don`t chart a course will be at the mercy of their customers ... and their competitors. This book teaches strategic planning in clear, simple language -- without confusing jargon or doublespeak. The authors cover topics like Brain-storming as an Art Form, Who Should Be On the Team? and more importantly. Who Should Not Be On the Team? And the best part? When readers complete the book, they`ll also have a complete strategic business plan ready to go.