Cognitive science addresses cognition on two levels: the individual and the universal. To fill the gap between the Romantic vision of the solitary thinker, whose thoughts are the product of unique experience, and the cognitive-psychological view that revolves around the search for the universal foundations of human cognition, Zerubavel charts an expansive social realm of mind--a domain that focuses on the conventional, normative aspects of the way we think. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.