Sports Management provides a concise introduction to the principles of management as they apply to sport organizations (both amateur and professional) and to sport-related businesses of all types (e.g., sporting goods retailers, facilities management, broadcasting, etc.). Lussier and Kimball take a hands-on approach to the study of management, employing a three pronged approach: principles, applications, and skill development, to equip students with the requisite managerial skills to build productive careers in the sport industry. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.