In The Whole World`s Watching the authors explain how money can be channeled into the technology that will preserve the lifestyles we currently enjoy and create a new era of economic growth. This is a book that proposes real, concrete solutions. Environmentalists and politicians will not stop climate change from occurring: industry will and it will happen a lot sooner than we think. Global warming is real and not a problem that will disappear on its own. This book explains why it is now time to mobilize the world`s financial markets to work for the good of mankind. The money to finance the changes necessary to prevent climatic mutation should come from Wall Street, instead of Washington or Berlin.