In this book the author explains everything you need to know to succeed in direct response television while regaling you with stories of some of the most astonishing characters to be found in a business narrative. When reading this book the following questions will be answered: Do you need to have a background in advertising or video production to be successful in business? Why should corporate executives advocate using direct response in their marketing mix? How much does it cost to hire a star spokesperson? Where do you find good products to sell? And how do you choose correctly? This book is packed with resources and behind-the-scenes tips and tricks.